#BE A MAN
Being a man isn't the easiest. There are many defined attributes and behaviors. A gender role that often is passed down through generations. In conjunction with the launch of a new, softer razor, we highlighted this legacy by asking a group of young Nordic men about their perception of behaving like a man. This Nordic campaign was rolled out while the #MeToo movement was on everyone's mind.
30s Youtube commercial
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Selected Works
Våra barns klimatProject type
All new Experience - World of VolvoCampaign / FIlm
Silent Night - Volvo BusesConcept / Film
Mvh. GöteborgFilm
Light the Lights - Volvo BusesConcept / Film
Ge BlodCampaign / Film
A new Letter? - BokmässanCampaign
Room 13 - Göteborg&CoCampaign / Experience
Heartbeat by Jonas RathsmanMusic video
Monster by Modern TalesMusic video
Create your Zero City - Volvo BusesConcept / Film
LänsförsäkringarCampaign
In the Mind of FolkteaternConcept
The smile of your life - Smile DentistBrand Film
A New Awakening - Volvo BusesCampaign / Film
Så länge skutan kan gå - Port of GotheburgCampaign / Film