Bokmässan

This campaign highlights that our alphabet hasn't changed its 29 letters, even with all the new ways we communicate. It was created to draw attention to "Bokmässan," a big book festival in Sweden. To get people involved, we made a website where you can design your own letter and talk about why you made it, with others online. This idea connects people with the topic of language evolution and promotes the festival in a fun and interactive way adding fuel to a more serious discussion taken place in media and on site.

Contact

Phone: +46 702 78 14 74
Email: andreas@kjellgren.se
Url: http://andreas.anotherdirection.se