NTF/ Länsförsäkringar
The National Road Safety Association (NTF) and Länsförsäkringar Stockholm conducted a joint campaign to raise awareness about traffic safety. Along the entrances to Stockholm, we placed car wrecks right next to outdoor billboards with texts like "Mia has stopped driving home from the bar!" or "Lars-Erik has stopped rushing in traffic." At the same time, various authentic stories from relatives who have been involved in accidents were played on the car radio. We bought the entire advertising block so the story could take its place.
The campaign has been awarded in Eurobest, the Golden Egg (Guldägget), and the Swedish Radio Prize.
Selected Works
Våra barns klimatProject type
All new Experience - World of VolvoCampaign / FIlm
Silent Night - Volvo BusesConcept / Film
Mvh. GöteborgFilm
Light the Lights - Volvo BusesConcept / Film
Ge BlodCampaign / Film
A new Letter? - BokmässanCampaign
Room 13 - Göteborg&CoCampaign / Experience
Heartbeat by Jonas RathsmanMusic video
Monster by Modern TalesMusic video
Be a Man - BICCampaign / Concept / Film
Create your Zero City - Volvo BusesConcept / Film
In the Mind of FolkteaternConcept
The smile of your life - Smile DentistBrand Film
A New Awakening - Volvo BusesCampaign / Film
Så länge skutan kan gå - Port of GotheburgCampaign / Film