In an effort to rejuvenate autumn tourism in Gothenburg, we unveiled Sweden's scariest hotel room at Gothia Towers, addressing the post-COVID-19 slump. The room, inspired by true early 20th-century stories of children left by impoverished parents, offers a spine-chilling, interactive experience where guests aid ghostly girls in their search for their mother. Promoted exclusively through social media, this initiative, centered on the haunted Room 13, saw overwhelming success, becoming fully booked within just two days and amassing a long waitlist. High-profile influencers like Niclas Wahlgren and Vivi Wallin (Mammasanningar) contributed to the buzz, staying over with their families. The project was widely covered by the media, receiving accolades for its creativity and effectiveness in scaring yet enticing guests to return, marking a successful venture for Gothia Towers and the city of Gothenburg.

Case film

Niclas Wahlgren experience

Vivi Wallin "Mammasanningar" experience

Check out this project developed for the City of Gothenburg.

Contact

Phone: +46 702 78 14 74
Email: andreas@kjellgren.se
Url: http://andreas.anotherdirection.se