In the music video for Modern Tales' debut single, we explore a journey of liberation through dance. A man begins alone, but with each step, more people join, inspired by his message of freedom, which is reflected in the lyrics: "Every breath that I take makes me younger. Stop bringing me down as I’m living my dream like a wonder." The dynamics of the group grow, and the dance symbolizes the individual's struggle against limitations and the collective power of a shared liberation. The video culminates in a powerful scene where everyone comes together, demonstrating unity and at the same time suggesting the potential anarchy of absolute freedom.
This music video is a visual story about following one's own path, an echo of the band's call to break free from external expectations and find one's true energy.
Selected Works
Våra barns klimatProject type
All new Experience - World of VolvoCampaign / FIlm
Silent Night - Volvo BusesConcept / Film
Mvh. GöteborgFilm
Light the Lights - Volvo BusesConcept / Film
Ge BlodCampaign / Film
A new Letter? - BokmässanCampaign
Room 13 - Göteborg&CoCampaign / Experience
Heartbeat by Jonas RathsmanMusic video
Be a Man - BICCampaign / Concept / Film
Create your Zero City - Volvo BusesConcept / Film
LänsförsäkringarCampaign
In the Mind of FolkteaternConcept
The smile of your life - Smile DentistBrand Film
A New Awakening - Volvo BusesCampaign / Film
Så länge skutan kan gå - Port of GotheburgCampaign / Film